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November 2012 Social Marketing Report: Brazil

Regional Social Marketing Report


November 2012

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top 5 Socially Devoted Facebook Brands

Response Time Response Time 51 min
Response Rate Response Rate 89 %
AMUQ 832
Response Time 243 min
Response Rate 83 %
AMUQ 311
Response Time 190 min
Response Rate 90 %
AMUQ 303
Response Time 158 min
Response Rate 83 %
AMUQ 277
Response Time 40 min
Response Rate 81 %
AMUQ 229

Top Facebook Posts

  • 1


    shared photo

    26th November, 2012

    MUNDIAL DE CLUBES! Quem leva a melhor nesse confronto? Chelsea…

    most engaging photo
    • Total Interactions102 000

      • 65 000

      • Comments8 858

      • Shares28 000

    • 35.4

  • 2
  • 3

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Data Range: 1st November, 2012 to 30th November, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

Brazil Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response

    The percentage of user wall posts that get responded by the company.

  • Response

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.

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