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February 2013 Social Marketing Report: Brazil

Regional Social Marketing Report


February 2013

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top 5 Socially Devoted Facebook Brands

Response Time Response Time 21 min
Response Rate Response Rate 89 %
AMUQ 734
Response Time 426 min
Response Rate 89 %
AMUQ 261
Response Time 34 min
Response Rate 89 %
AMUQ 231
Response Time 777 min
Response Rate 93 %
AMUQ 217
Response Time 199 min
Response Rate 83 %
AMUQ 206

Top Facebook Posts

  • 1


    shared photo

    23rd February, 2013

    Fazemos questão de abrir a porta pra você voltar sempre, com…

    most engaging photo
    • Total Interactions161 000

      • 59 000

      • Comments4 355

      • Shares97 000

    • 16.4

  • 2
  • 3

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Data Range: 1st February, 2013 to 28th February, 2013

Copyright Socialbakers, www.socialbakers.com © 2013

Brazil Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response

    The percentage of user wall posts that get responded by the company.

  • Response

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.

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