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February 2013 Social Marketing Report: Brazil

Regional Social Marketing Report

Brazil

February 2013

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top Facebook Posts

  • 1
    Skol

    Skol

    shared photo

    23rd February, 2013

    Fazemos questão de abrir a porta pra você voltar sempre, com…

    most engaging photo
    • Total Interactions161 000

      • 59 000

      • Comments4 355

      • Shares97 000

    • 1.64 %

  • 2
    bomnegócio.com

    bomnegócio.com

    shared photo

    15th February, 2013

    Está procurando por carros? Encontre aqui! As melhores marcas e…

    most engaging photo
    • Total Interactions129 000

      • 61 000

      • Comments4 774

      • Shares64 000

    • 28 %

  • 3
    Skol

    Skol

    shared photo

    26th February, 2013

    Foi dada a largada!

    most engaging photo
    • Total Interactions85 000

      • 35 000

      • Comments2 214

      • Shares48 000

    • .866 %

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Data Range: 1st February, 2013 to 28th February, 2013

Copyright Socialbakers, www.socialbakers.com © 2013

Brazil Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.