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November 2012 Social Marketing Report: Germany

Regional Social Marketing Report

Germany

November 2012

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top Facebook Posts

  • 1
    stylefruits

    stylefruits

    shared photo

    27th November, 2012

    most engaging photo
    • Total Interactions89 000

      • 84 000

      • Comments1 815

      • Shares2 447

    • 5.5 %

  • 2
    stylefruits

    stylefruits

    shared photo

    10th November, 2012

    most engaging photo
    • Total Interactions89 000

      • 84 000

      • Comments1 815

      • Shares2 447

    • 5.75 %

  • 3
    stylefruits

    stylefruits

    shared photo

    29th November, 2012

    most engaging photo
    • Total Interactions64 000

      • 61 000

      • Comments1 106

      • Shares1 383

    • 3.92 %

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Data Range: 1st November, 2012 to 30th November, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

Germany Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.