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January 2013 Social Marketing Report: Germany

Regional Social Marketing Report


January 2013

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top Facebook Posts

  • 1


    shared photo

    22nd January, 2013

    Hilfe! Mein Chef hält nichts von Karneval. Aber er sagt, wenn…

    most engaging photo
    • Total Interactions200 000

      • 186 000

      • Comments4 239

      • Shares9 056

    • 5010

  • 2
  • 3

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Data Range: 1st January, 2013 to 31st January, 2013

Copyright Socialbakers, www.socialbakers.com © 2013

Germany Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response

    The percentage of user wall posts that get responded by the company.

  • Response

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.

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