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January 2013 Social Marketing Report: India

Regional Social Marketing Report

India

January 2013

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top Facebook Posts

  • 1
    Vodafone Zoozoos

    Vodafone Zoozoos

    shared photo

    25th January, 2013

    Every Republic Day, the Zoozoos used to go to school early and…

    most engaging photo
    • Total Interactions109 000

      • 82 000

      • Comments3 057

      • Shares24 000

    • 1.34 %

  • 2
    Tata Docomo

    Tata Docomo

    shared photo

    16th January, 2013

    Barfi couldn’t speak, but he sure could win millions of hearts!…

    most engaging photo
    • Total Interactions70 000

      • 62 000

      • Comments2 056

      • Shares6 013

    • .619 %

  • 3
    Cadbury Celebrations

    Cadbury Celebrations

    shared photo

    24th January, 2013

    Happy Republic Day to your family & you :)

    most engaging photo
    • Total Interactions65 000

      • 46 000

      • Comments1 178

      • Shares18 000

    • 2.12 %

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Data Range: 1st January, 2013 to 31st January, 2013

Copyright Socialbakers, www.socialbakers.com © 2013

India Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.