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January 2013 Social Marketing Report: Italy

Regional Social Marketing Report


January 2013

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top Facebook Posts

  • 2
    Dash Italia

    Dash Italia

    shared photo

    14th January, 2013

    “Mamma, mi si è ristretto il maglione”. Quante volte vi è…

    most engaging photo
    • Total Interactions23 000

      • 16 000

      • Comments2 919

      • Shares3 892

    • 5.24 %

  • 3
    Volkswagen Italia

    Volkswagen Italia

    shared video

    6th January, 2013

    Ecco a voi eco up!, da oggi anche a metano, semplicemente ecologica. Guarda lo spot!

    • Total Interactions18 000

      • 12 000

      • Comments1 891

      • Shares4 204

    • 6.01 %

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Data Range: 1st January, 2013 to 31st January, 2013

Copyright Socialbakers, www.socialbakers.com © 2013

Italy Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response

    The percentage of user wall posts that get responded by the company.

  • Response

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.