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January 2013 Social Marketing Report: Spain

Regional Social Marketing Report

Spain

January 2013

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top Facebook Posts

  • 1
    Iberia Líneas Aéreas

    Iberia Líneas Aéreas

    shared photo

    8th January, 2013

    ¡París por 59€ , Buenos Aires por339€, Sao Paulo por 369€! 1.000…

    most engaging photo
    • Total Interactions44 000

      • 35 000

      • Comments3 121

      • Shares5 230

    • 11.9 %

  • 2
    Desigual

    Desigual

    shared photo

    3rd January, 2013

    most engaging photo
    • Total Interactions26 000

      • 23 000

      • Comments338

      • Shares2 817

    • 2.38 %

  • 3
    Volkswagen España

    Volkswagen España

    shared photo

    15th January, 2013

    Empieza el WRC. El Polo R WRC ya está preparado. Que comience el…

    most engaging photo
    • Total Interactions19 000

      • 18 000

      • Comments423

      • Shares1 261

    • 9.54 %

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Data Range: 1st January, 2013 to 31st January, 2013

Copyright Socialbakers, www.socialbakers.com © 2013

Spain Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.