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December 2012 Social Marketing Report: United Kingdom

Regional Social Marketing Report

United Kingdom

December 2012

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top 5 Socially Devoted Facebook Brands

Response Time Response Time 28 min
Response Rate 94 %
AMUQ
AMUQ 897
Response Time 597 min
91 %
AMUQ 521
Response Time 527 min
89 %
AMUQ 492
Response Time 154 min
96 %
AMUQ 448
Response Time 28 min
99 %
AMUQ 432

Top Facebook Posts

  • 1
    Mothercare UK

    Mothercare UK

    shared photo

    2nd December, 2012

    Congratulations to the Duke and Duchess of Cambridge who have…

    most engaging photo
    • Total Interactions89 000

      • 82 000

      • Comments2 294

      • Shares4 312

    • 74.1 %

  • 2
    EE

    EE

    shared photo

    13th December, 2012

    With the world possibly ending, a family feature is just the…

    most engaging photo
    • Total Interactions56 000

      • 51 000

      • Comments1 350

      • Shares2 699

    • 35.5 %

  • 3
    Appliances Online

    Appliances Online

    shared photo

    15th December, 2012

    Click "LIKE Page" for your chance to WIN a £1,000 kitchen…

    most engaging photo
    • Total Interactions40 000

      • 36 000

      • Comments2 782

      • Shares1 294

    • 6.47 %

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Data Range: 1st December, 2012 to 31st December, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

United Kingdom Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.