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November 2012 Social Marketing Report: United Kingdom

Regional Social Marketing Report

United Kingdom

November 2012

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top 5 Socially Devoted Facebook Brands

Response Time Response Time 542 min
Response Rate 91 %
AMUQ
AMUQ 683
Response Time 144 min
92 %
AMUQ 620
Response Time 41 min
93 %
AMUQ 358
Response Time 292 min
96 %
AMUQ 355
Response Time 15 min
90 %
AMUQ 302

Top Facebook Posts

  • 1
    Appliances Online

    Appliances Online

    shared photo

    11th November, 2012

    Click LIKE if you fancy WINNING 3 Samsung smart appliances …

    most engaging photo
    • Total Interactions56 000

      • 51 000

      • Comments4 281

      • Shares938

    • 10.6 %

  • 2
    Asda

    Asda

    shared photo

    27th November, 2012

    Click "like" if you'd love to win £100 to buy your Christmas…

    most engaging photo
    • Total Interactions41 000

      • 39 000

      • Comments914

      • Shares674

    • 7.19 %

  • 3
    Appliances Online

    Appliances Online

    shared photo

    28th November, 2012

    Click LIKE and you could WIN a £500 Electrolux Oven/Cooker.…

    most engaging photo
    • Total Interactions35 000

      • 33 000

      • Comments1 830

      • Shares612

    • 6 %

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Data Range: 1st November, 2012 to 30th November, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

United Kingdom Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.