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February 2013 Social Marketing Report: United Kingdom

Regional Social Marketing Report

United Kingdom

February 2013

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top 5 Socially Devoted Facebook Brands

Response Time Response Time 300 min
Response Rate Response Rate 91 %
AMUQ 456
Response Time 428 min
Response Rate 84 %
AMUQ 296
Response Time 346 min
Response Rate 92 %
AMUQ 292
Response Time 23 min
Response Rate 98 %
AMUQ 270
Response Time 106 min
Response Rate 92 %
AMUQ 269

Top Facebook Posts

  • 1
    Cancer Research UK

    Cancer Research UK

    shared photo

    25th February, 2013

    Four years ago, as she approached her first birthday, Georgia…

    most engaging photo
    • Total Interactions94 000

      • 83 000

      • Comments2 121

      • Shares9 415

    • 238

  • 2
  • 3

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Data Range: 1st February, 2013 to 28th February, 2013

Copyright Socialbakers, www.socialbakers.com © 2013

United Kingdom Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response

    The percentage of user wall posts that get responded by the company.

  • Response

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.

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