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February 2013 Social Marketing Report: United Kingdom

Regional Social Marketing Report

United Kingdom

February 2013

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top Facebook Posts

  • 1
    Cancer Research UK

    Cancer Research UK

    shared photo

    25th February, 2013

    Four years ago, as she approached her first birthday, Georgia…

    most engaging photo
    • Total Interactions94 000

      • 83 000

      • Comments2 121

      • Shares9 415

    • 23.8 %

  • 2
    Asda

    Asda

    shared photo

    12th February, 2013

    Click "like" if you’d love us to pay for one of your big weekly…

    most engaging photo
    • Total Interactions49 000

      • 45 000

      • Comments1 866

      • Shares2 031

    • 6.55 %

  • 3
    Saatchi Gallery

    Saatchi Gallery

    shared photo

    31st January, 2013

    Gustav Klimt’s “The Kiss” has been reproduced on a devastated…

    most engaging photo
    • Total Interactions46 000

      • 24 000

      • Comments818

      • Shares21 000

    • 5.26 %

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Data Range: 1st February, 2013 to 28th February, 2013

Copyright Socialbakers, www.socialbakers.com © 2013

United Kingdom Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.