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December 2012 Social Marketing Report: United States

Regional Social Marketing Report

United States

December 2012

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top 4 Socially Devoted Facebook Brands

Response Time Response Time 165 min
Response Rate 78 %
AMUQ
AMUQ 854
Response Time 36 min
66 %
AMUQ 737
Response Time 93 min
98 %
AMUQ 684
Response Time 217 min
89 %
AMUQ 595

Top Facebook Posts

  • 1
    Macy's

    Macy's

    shared photo

    5th December, 2012

    Give her something snuggly this season! Warm slippers & cozy…

    most engaging photo
    • Total Interactions384 000

      • 374 000

      • Comments4 319

      • Shares6 445

    • 4.02 %

  • 2
    Kohl's

    Kohl's

    shared photo

    30th November, 2012

    For each new “like” through December 24, we’ll give $1 to Toys…

    most engaging photo
    • Total Interactions351 000

      • 328 000

      • Comments1 765

      • Shares21 000

    • 3.64 %

  • 3
    Kohl's

    Kohl's

    shared photo

    10th December, 2012

    For every new “like” we get through December 24, we’re giving $1…

    most engaging photo
    • Total Interactions272 000

      • 260 000

      • Comments1 057

      • Shares11 000

    • 2.75 %

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Data Range: 1st December, 2012 to 31st December, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

United States Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.