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December 2012 Social Marketing Report: United States

Regional Social Marketing Report

United States

December 2012

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top 4 Socially Devoted Facebook Brands

Response Time Response Time 165 min
Response Rate Response Rate 78 %
AMUQ 854
Response Time 36 min
Response Rate 66 %
AMUQ 737
Response Time 93 min
Response Rate 98 %
AMUQ 684
Response Time 217 min
Response Rate 89 %
AMUQ 595

Top Facebook Posts

  • 1


    shared photo

    5th December, 2012

    Give her something snuggly this season! Warm slippers & cozy…

    most engaging photo
    • Total Interactions384 000

      • 374 000

      • Comments4 319

      • Shares6 445

    • 40.2

  • 2
  • 3

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Data Range: 1st December, 2012 to 31st December, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

United States Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response

    The percentage of user wall posts that get responded by the company.

  • Response

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.

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