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November 2012 Social Marketing Report: United States

Regional Social Marketing Report

United States

November 2012

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top 5 Socially Devoted Facebook Brands

Response Time Response Time 77 min
Response Rate 86 %
AMUQ
AMUQ 808
Response Time 215 min
79 %
AMUQ 668
Response Time 34 min
79 %
AMUQ 394
Response Time 132 min
82 %
AMUQ 321
Response Time 49 min
93 %
AMUQ 307

Top Facebook Posts

  • 1
    Macy's

    Macy's

    shared photo

    21st November, 2012

    Always a fan favorite. Who loves Hello Kitty?

    most engaging photo
    • Total Interactions409 000

      • 376 000

      • Comments9 598

      • Shares23 000

    • 4.47 %

  • 2
    Kohl's

    Kohl's

    shared photo

    29th November, 2012

    We’re giving $1 to Toys for Tots for each new “like” we get now…

    most engaging photo
    • Total Interactions387 000

      • 361 000

      • Comments1 982

      • Shares24 000

    • 4.04 %

  • 3
    Walmart

    Walmart

    shared photo

    19th November, 2012

    It’s the pie showdown: "Like" for Pumpkin, “Share” for Apple. …

    most engaging photo
    • Total Interactions323 000

      • 292 000

      • Comments10 000

      • Shares21 000

    • 1.29 %

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Data Range: 1st November, 2012 to 30th November, 2012

Copyright Socialbakers, www.socialbakers.com © 2012

United States Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.