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August 2013 Social Marketing Report: United States

Regional Social Marketing Report

United States

August 2013

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top Facebook Posts

  • 1
    DealDash

    DealDash

    shared photo

    2nd August, 2013

    most engaging photo
    • Total Interactions633 820

      • 607 560

      • Comments10 911

      • Shares15 349

    • 53.9 %

  • 2
    Spencer's

    Spencer's

    shared photo

    5th August, 2013

    I couldn't agree more...

    most engaging photo
    • Total Interactions489 851

      • 460 916

      • Comments5 703

      • Shares23 232

    • 15.7 %

  • 3
    Bud Light

    Bud Light

    shared photo

    10th August, 2013

    This isn’t your average birthday cake.

    most engaging photo
    • Total Interactions277 207

      • 225 443

      • Comments4 872

      • Shares46 892

    • 4.36 %

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Data Range: 1st August, 2013 to 31st August, 2013

Copyright Socialbakers, www.socialbakers.com © 2013

United States Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.