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February 2013 Social Marketing Report: United States

Regional Social Marketing Report

United States

February 2013

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top 4 Socially Devoted Facebook Brands

Response Time Response Time 88 min
Response Rate 91 %
AMUQ
AMUQ 554
Response Time 59 min
97 %
AMUQ 542
Response Time 52 min
87 %
AMUQ 539
Response Time 319 min
76 %
AMUQ 423

Top Facebook Posts

  • 1
    Subway

    Subway

    shared photo

    6th February, 2013

    It's FebruANY®, the biggest FOOTLONG™ event of the year! Which…

    most engaging photo
    • Total Interactions413 000

      • 385 000

      • Comments19 000

      • Shares8 653

    • 2.03 %

  • 2
    Nike Football

    Nike Football

    shared photo

    3rd February, 2013

    Leave everything but the trophy.

    most engaging photo
    • Total Interactions308 000

      • 290 000

      • Comments8 548

      • Shares9 960

    • 13.6 %

  • 3
    FreedomWorks

    FreedomWorks

    shared photo

    17th February, 2013

    On this President's Day, "Like" if you agree. COMMENT: Tell us…

    most engaging photo
    • Total Interactions284 000

      • 209 000

      • Comments38 000

      • Shares37 000

    • 6.78 %

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Data Range: 1st February, 2013 to 28th February, 2013

Copyright Socialbakers, www.socialbakers.com © 2013

United States Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.