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March 2013 Social Marketing Report: United States

Regional Social Marketing Report

United States

March 2013

Facebook General Statistics

Top 5 Facebook Brands by Post Engagement Rate

Top 5 Socially Devoted Facebook Brands

Response Time Response Time 55 min
Response Rate 96 %
AMUQ
AMUQ 973
Response Time 106 min
91 %
AMUQ 626
Response Time 55 min
90 %
AMUQ 503
Response Time 214 min
81 %
AMUQ 441
Response Time 1 422 min
68 %
AMUQ 400

Top Facebook Posts

  • 1
    Chick-fil-A

    Chick-fil-A

    shared photo

    14th March, 2013

    Happy 92nd birthday to Chick-fil-A Founder, Truett Cathy! Click …

    most engaging photo
    • Total Interactions270 191

      • 255 068

      • Comments8 479

      • Shares6 644

    • 4.05 %

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Data Range: 1st March, 2013 to 31st March, 2013

Copyright Socialbakers, www.socialbakers.com © 2013

United States Social Media Report Archive

Glossary & Metrics Overview

  • Interactions

    The sum of replies, retweets and mentions.

  • Response
    Rate

    The percentage of user wall posts that get responded by the company.

  • Response
    Time

    The average time that it takes for the company to respond the user wall posts.

  • Local Fans

    The number of local fans from the Page's overall fan base.

  • Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.