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January 2014 Social Marketing Report United States

Regional Social Marketing Report

United States

January 2014

General Regional Statistics

Facebook General Statistics

Top 5 Brands on Facebook Post Engagement Rate

Top Facebook Posts

  • 1
    Sony

    Sony

    shared video

    18th January, 2014

    We’ve always made things people didn’t know they needed. Now…

    most engaging photo
    • Total Interactions288 884

      • 233 821

      • Comments11 275

      • Shares43 788

    • 6.29 %

  • 2
    Butterfinger

    Butterfinger

    shared photo

    8th January, 2014

    2 is always better than one.

    most engaging photo
    • Total Interactions273 892

      • 228 885

      • Comments6 560

      • Shares38 447

    • 13.8 %

  • 3
    Red Lobster

    Red Lobster

    shared photo

    17th January, 2014

    Fresh fish available every day - one of the many reasons to love…

    most engaging photo
    • Total Interactions198 352

      • 189 094

      • Comments4 279

      • Shares4 979

    • 6.49 %

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Industry Reports

Data Range: 1st January, 2014 to 31st January, 2014

Copyright Socialbakers, www.socialbakers.com © 2014

United States Social Media Report Archive

Glossary & Metrics Overview

  • Total Fan Count

    The sum of all Fans of a particular Facebook Page

  • Local Fan Count

    The number of Fans of a monitored Facebook Page by location

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Calculated as the average number of Interactions per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Uploaded Video Views

    The total number of Total Uploaded Video Views over a selected time range

  • Subscribers

    Users who choose to actively receive updates for a selected YouTube Profile