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June 2014 Social Marketing Report United States

Regional Social Marketing Report

United States

June 2014

General Regional Statistics

Facebook General Statistics

Top 5 Brands on Facebook Post Engagement Rate

Top Facebook Posts

  • 1
    PetFlow - Pet Food Delivery

    PetFlow - Pet Food Delivery

    shared photo

    12th June, 2014

    Police Officer David Harriman went above and beyond the call of…

    most engaging photo
    • Total Interactions488 528

      • 395 300

      • Comments33 910

      • Shares59 318

    • 21.3 %

  • 2
    PetFlow - Pet Food Delivery

    PetFlow - Pet Food Delivery

    shared photo

    13th June, 2014

    This is Lucy. Lucy was abused, disfigured, starving and…

    most engaging photo
    • Total Interactions366 096

      • 176 532

      • Comments42 528

      • Shares147 036

    • 16.0 %

  • 3
    Bud Light Lime Ritas

    Bud Light Lime Ritas

    shared photo

    5th June, 2014

    Taking ice pops to the next level.

    most engaging photo
    • Total Interactions265 271

      • 173 409

      • Comments12 210

      • Shares79 652

    • 31.8 %

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Industry Reports

Data Range: 1st June, 2014 to 30th June, 2014

Copyright Socialbakers, www.socialbakers.com © 2014

United States Social Media Report Archive

Glossary & Metrics Overview

  • Total Fan Count

    The sum of all Fans of a particular Facebook Page

  • Local Fan Count

    The number of Fans of a monitored Facebook Page by location

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Calculated as the average number of Interactions per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Uploaded Video Views

    The total number of Total Uploaded Video Views over a selected time range

  • Subscribers

    Users who choose to actively receive updates for a selected YouTube Profile