We use cookies to improve your experience on this website. By continuing to browse our site you agree to our use of cookies. Find out more here. x

May 2014 Social Marketing Report United States

Regional Social Marketing Report

United States

May 2014

General Regional Statistics

Facebook General Statistics

Top 5 Brands on Facebook Post Engagement Rate

Top Facebook Posts

  • 1
    Häagen-Dazs

    Häagen-Dazs

    shared photo

    15th May, 2014

    Satisfy more than one craving with our Chocolate Peanut Butter…

    most engaging photo
    • Total Interactions244 518

      • 227 161

      • Comments4 247

      • Shares13 110

    • 20.7 %

  • 2
    Michael Kors

    Michael Kors

    shared photo

    24th May, 2014

    Stitched to perfection. http://mko.rs/iF

    most engaging photo
    • Total Interactions226 312

      • 214 064

      • Comments2 847

      • Shares9 401

    • 1.64 %

  • 3
    Michael Kors

    Michael Kors

    shared photo

    20th May, 2014

    Always at the ready. #JetSetSelma

    most engaging photo
    • Total Interactions213 379

      • 207 270

      • Comments1 395

      • Shares4 714

    • 1.55 %

Like what you see? Check out our monthly industry reports!

Industry Reports

Data Range: 1st May, 2014 to 31st May, 2014

Copyright Socialbakers, www.socialbakers.com © 2014

United States Social Media Report Archive

Glossary & Metrics Overview

  • Total Fan Count

    The sum of all Fans of a particular Facebook Page

  • Local Fan Count

    The number of Fans of a monitored Facebook Page by location

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Calculated as the average number of Interactions per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Uploaded Video Views

    The total number of Total Uploaded Video Views over a selected time range

  • Subscribers

    Users who choose to actively receive updates for a selected YouTube Profile