In this short case study, we decided to bring the finest of football rivalry into social – „El Clásico“ match between one of the two most reknown teams, F.C. Barcelona and Real Madrid C.F. The time period chosen for this comparison was two month (September 1 – October 31), during which two clubs actually met on the football battlefield (October 7). As a platform to monitor we decided to choose Facebook, however, both teams are also active on other social networks.
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