Socialbakers Analytics tool compared to Facebook Insights. What are the differences?
Last week, we have launched a few very exciting new features in Socialbakers Analytics. This week, we
d like to answer the most commonly asked question that we get. This question is:</p> <p> <strong>"How is your product different from Facebook Insights?" </strong></p> <p>Well, its a product aimed at a different view – Facebook Insights is aimed at monitoring your own page only. Obviously in both you can monitor the basics – fans, basic numbers of engagement, but we are a different product for one major reason: You can compare yourself to competition. That is the #1 feature, comparing Facebook pages in context is the most important, and we also believe that some of the other top features are:</p> <ul> <li><strong>Overall leader board</strong> – you get one single place where you can analyze all Facebook pages that you are monitoring, and you can choose the date and time of what you are analyzing</li> <li><strong>Competitions content </strong>- analyzing what content works the most, even what hours and days work the best for posting</li> <li><strong>Monitoring KPIs</strong> – Monitoring all different KPIs, that we will be talking about later</li> <li><strong>Key influencers, and key shared influencers</strong> – people who write and comment most on your Facebook page</li> <li><strong>Response rates </strong>- you can monitor how you and your competition replies to wall posts on your page – that way you can say: "Were a better responder”
You can export all of these numbers into a variety of export tools and reports, which makes it easy and convenient for you not only to prepare reports for management from your own page, but deliver them a report on how competition is doing on a regular basis.
Social media is about constantly knowing and analyzing what your competition is doing – maybe one of your 5 competitors are running a video / competition / pictures today, that you are not yet aware of. Socialbakers Analytics helps you stay on top of these things.
Here is a full list of some of the extra features that we have in Socialbakers Analytics:
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.