Get Ahead With New Industry Reports From Socialbakers!
Are you wondering what your competition is up to or how your industry is performing on Facebook? Wonder no more thanks to our new Industry Reports! They are packed with valuable statistics and insights that will help you understand where and how you can improve.
Every month, we publish Regional reports covering the biggest, most engaging and Socially Devoted Facebook brands in your country. We believe that benchmarks serve as a great tool for assessing your performance in social media and adapting the right strategy. But it’s not only your region that affects you, it’s also the industry and your competition that shapes your performance. So please, let us present you our brand new Industry Reports!
The reports are available for the following industries: Fashion & Beauty, Electronics, Airlines, E-commerce, Telecom, Alcohol, Automotive, FMCG and Retail. See more Regional Platform Benchmarks and Insights by Industry.
Gain Valuable Insights From Your Industry
They all feature valuable statistics and insights into the biggest, fastest growing, most engaging and Socially Devoted brands on Facebook. Plus, we also include the most engaging post type and post in each report to give you an idea of what works for your industry´s audience, what content they love to interact with. For example, when you look at the November report for the FMCG industry, you will find that Coca-Cola had the biggest and fastest growing Page, Purina One posted the most engaging post, and that Huggies delivered the best social customer care last month. In addition, the report says that photos are the industry´s most engaging post type and that Starbucks’ Frappucino shared the most engaging post in November (see below).
Industry Reports – Your New Social Media Ritual
Download them at the beginning of each month to understand how your brand is performing within the bigger picture. Each section presents benchmarks and average industry standards, so even if you don’t get into the top ranking, you can see the areas in which you need to improve in and work on it.Socialbakers.com – The Recipe for Social Marketing Success
Industry report for FMCG
Socialbakers social media report, November 2012.
Top 10 Facebook Brands by Number of Fans
| Rank | Page name | Change | Fans |
| 1 | Coca-Cola | 1 758 903 | 55 619 315 |
| 2 | Red Bull | 1 219 920 | 34 147 570 |
| 3 | Oreo | 473 497 | 30 473 458 |
| 4 | Skittles | 233 260 | 23 896 848 |
| 5 | Pringles | 476 658 | 21 272 168 |
| 6 | Monster Energy | 501 464 | 20 038 965 |
| 7 | Ferrero Rocher | 207 908 | 16 797 314 |
| 8 | Nutella | 176 143 | 16 583 941 |
| 9 | Dr Pepper | 49 259 | 13 269 409 |
| 10 | Starburst | 84 532 | 11 604 550 |
Top 3 Fastest Growing Facebook Brands
| Rank | Page name | Change |
| 1 | Coca-Cola | 1 758 903 |
| 2 | Kit Kat | 1 431 709 |
| 3 | Red Bull | 1 219 920 |
Top 3 Facebook Brands by Post Engagement Rate
Average Engagement Rate: 0.280 %
| 1 | Pampers France | 5.3370 % |
| 2 | Lipton（リプトン） | 3.6859 % |
| 3 | Always France | 2.8865 % |
The Most Socially Devoted Facebook Brand
Average Response Rate: 54.73 %
| Response Time | Response Rate | Answered minus unanswered questions | ||
| 1 | Aku Anak SGM | 255 Min | 84 % | 361 |
Most Engaging Post Type
Photo – 63% of All Posts.
Industry Report Details
Data Range: November 1, 2012 to November 30, 2012
Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.
Response Time: The average time that it takes for the company to respond the user wall posts.
Response Rate: The percentage of user wall posts that get responded by the company.
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