From the point of view of Socialbakers, Edgerank is one of the most interesting and complex things occurring on Facebook. There has been plenty of discussion surrounding Edgerank, however, not all of the discussion has been factual and in fact it has often been misleading. Therefore, this whitepaper will summarize Edgerank and provide our thoughts on how to best optimize one’s own posting strategy to maximize effectiveness.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.