Socialbakers World Tour: Local Facebook Insights for France
Yesterday we stopped by in Paris to present some local insights useful for developing social marketing strategies on Facebook. We thought we’d provide you with a recap of local data given at the event.
Our third stop of the Socialbakers World Tour took place at the Vendome Hotel, fully booked with people passionate about social marketing. What an unforgettable atmosphere! It was a privilege to have Cyril Attas, the CEO & Founder of Agence Des Medias Sociaux, join us. He shared his experience in creating social marketing strategies for their long list of clients, including KIA and Longchamps Paris.
French Local Insights Shared During the Event
- French brands post less in average compared to brands worldwide.
- Photos are the most popular post type used by Page admins in France and also the most shared one by Facebook users during the past year.
- The best time to post on Facebook is from 8 – 12 am and 4 – 8 pm during the week.
- Most Facebook users in France are fans of these brands: Coca-Cola, Oasis Be Fruit, Nutella, Redbull and M&M´s France
- Bouygues Telecom, vente-privee.com, La Redoute, Sosh, and Samsung France belong to the top 5 most Socially Devoted brands in France. That means that they respond to the most questions posted by users on their Facebook walls.
Socialbakers World Tour is continuing in London, Sao Paulo, Mexico City, Sydney, Singapore, Istanbul and Dubai → Grab your seats here!
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.