Facebook Reports Bugs in Page Insights Reporting

Facebook Reports Bugs in Page Insights Reporting image

This just came in and we want to make sure that you are among the first ones to know! Check out what´s going on with Page Insights and discover how you can get the situation under control.

While conducting an intense engineering audit of Facebook Insights Facebook has revealed the discovery of bugs that impacted impression and reach. These were issues with reporting, not delivery, and Ad Insights weren’t impacted according to Facebook’s announcement. They should currently be rolling out fixes to resolve the problem as soon as possible. To get a sense of the impact on your Pages, Facebook recommends monitoring the following fields in your Page Insights over the next few weeks, starting on Monday, February 25th:

  • Organic reach
  • Paid reach
  • Organic Impressions
  • Paid Impressions
  • Metrics that rely on impressions and reach like Virality and Engagement Rate

Watch this Video to See How Exactly you Should do it:


Facebook Expects Most Pages to See the Following Trends:


  • Total reach to stay the same or increase for most Pages
  • An increase in paid reach if you ran News Feed ads
  • An increase or decrease in organic reach, depending on many factors such as the composition of your fan base, when and how often you post and your spending patterns – factors you can monitor with ease in Socialbakers’ Analytics Pro
  • A change in metrics computed from reach and impressions, such as engagement rate and virality

We will monitor the situation very closely and provide you with regular updates on how reach is evolving, because we believe that accurate data determines your social media performance. Stay tuned for more updates!

For the full Facebook report, click here.

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