Last week’s KPI study discussed the important social media Key Performance Indicators for the Retail Industry. This week we’ve provided insight for brands in the Consumer Packaged Goods (CPG) industry on how to measure the performance of their social customer care and create effective marketing strategies.
When CPG brands develop their marketing strategies, you must consider and recognize how consumers perceive your brand. The best way to gather this information is to understand the perceptions of the consumer on a personal level.
Social media provides you with the opportunity to interact with your fans and “get to know” them. In addition, through social media channels, data about consumer sentiment can be measured and objectively analyzed in a cost-effective manner. With effective social media measurement tools, CPG brands can quantify their increase in social brand awareness, manage social crises, receive product feedback and much more!
Social media KPIs can provide business solutions for CPG brands, such as:
Click here to check out our comprehensive CPG report. Find out how to link business solutions to Social Media KPIs, which ones you should be tracking, why you should be tracking them, and how to evaluate the results.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.