Socialbakers World Tour: Local Insights for Australia

Another great event – this time in Sydney, Australia! We’ve brought you a recap of what was discussed there.

Socialbakers World Tour:  Local Insights for Australia

Our Sydney event included speakers Mike Hickinbotham from Telstra, Amie Weller from Farm Digital, and Helen Crossley from Facebook. These speakers shared their social media expertise and provided insights into developing marketing strategies.

We also invited guests, Stephenie Rodriguez from Sticki Digital Media, Anthony Baker from Heinz, Tim Hill from BMF, and Cam Parker from Reprise Media to lead a Q&A and panel discussion.

Local Insights from Australia

  • On average, Australian brands post less than worldwide brands.
  • The average Australian Facebook user is a fan of 48 pages
  • Photos are the most popular post type by Australian brands and shared most by Australian users
  • Australia, Bubble O’ Bill Ice Creams, Skittles, Coca-Cola Australia, and Dominoes Pizza – Australia are the top five most popular brands according to Facebook’s Local Fan Count.
  • Telstra 24×7 is the #1 Socially Devoted Australian brand on Facebook.

To sign up for a World Tour event in your region, click here.

Staff Writer

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