How Are you Measuring Up: Tracking the Right KPIs for Media

Last week we brought you some tips for tracking the right Key Performance Indicators for the Consumer Packaged Goods industry. Today’s article focuses on how to measure the performance of social care and provide insights for marketing strategies for Media.

How Are you Measuring Up:  Tracking the Right KPIs for Media

Media companies are faced with a different set of problems than other private industries. However, just as retail or CPG brands are concerned with raising brand awareness, media companies must also increase the recognition of their media outlets, such as television channels or newspapers trademarks. Media brands can utilize social media as a means to effectively garner new audiences. That being said, media companies must understanding the ways in which to execute flawless media strategies and measure the correct KPIs in order to reduce the risk of damaging the company’s image.

Important Social Media KPIs for Media Companies

  • Response Rate: The percentage of user posts or questions that the admin responded to.
  • Response Time: The average amount of time that it takes for the admin to respond to user posts or questions.
  • Engagement Rate: The amount of user interactions (Likes, comments and shares) that occur with your Page.
  • Key Influencer Identification: Identifying the users that most frequently interact with your Page’s content.
  • User Activity: Identifying the times of days and the days of week in which your users are most engaging most frequently with your Page.
  • Distribution of Fans: Identifying which countries your Fans are from.

Social media KPIs can provide business solutions for brands, such as:


  • Channel or Company Recognition
  • Crisis Management
  • Media Channel Loyalty
  • Subscriber Feedback

Staff Writer

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