Last week we brought you some tips for tracking the right Key Performance Indicators for the Consumer Packaged Goods industry. Today’s article focuses on how to measure the performance of social care and provide insights for marketing strategies for Media.
Media companies are faced with a different set of problems than other private industries. However, just as retail or CPG brands are concerned with raising brand awareness, media companies must also increase the recognition of their media outlets, such as television channels or newspapers trademarks. Media brands can utilize social media as a means to effectively garner new audiences. That being said, media companies must understanding the ways in which to execute flawless media strategies and measure the correct KPIs in order to reduce the risk of damaging the company’s image.
Social media KPIs can provide business solutions for brands, such as:
Find out how to link business solutions to Social Media KPIs, which ones you should be tracking, why you should be tracking them, and how to evaluate the results.Check Media Report
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