Last week we brought you some tips for tracking the right Key Performance Indicators for the media industry. Today’s article focuses on how to measure the performance of social care and provide insights for marketing strategies for electronics.
The electronics industry faces a number of challenges that differ from other industries. For example, online sales are particularly important, so a significant percentage of the consumer base is already logged on and looking for solutions. Another consideration is the need to collect consumer feedback for product development. More traditional ways of gathering this include consumer surveys and focus groups, however this type of feedback is seen to be highly subjective, as it is difficult not to affect the consumers responses. On social media platforms, feedback tends to be more honest and unbiased.
Social Media KPIs Can Provide Business Solutions
Find out how to link business solutions to Social Media KPIs, which ones you should be tracking, why you should be tracking them, and how to evaluate the results in the complete study here.
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