A clarification on MAU figures and how they are accessed.
Our site provides Facebook estimates for “Monthly Active Users,” which is a different statistic than “user” figures. Monthly Active Users shows the number of people who have been active on their Facebook accounts within a 30-day period. Just because someone has been inactive for a period does not mean that they are no longer a user. These estimates are publically accessible through Facebook’s ad tools to marketers and developers. They are prone to fluctuation, and we are not in a position to speculate as to what exactly may have affected them in any market.
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