Mini launches the “get billboarded” application
Want to appear on a digital billboard in Berlin? It is possible with this app!
Mini launches a Facebook application that allows you to put yourself directly on a billboard screen!
Mini is probably one of the first companies in the world to introduce a concept of getting people on a digital billboard so well. With its Facebook integration, they are allowing users to upload their picture and have it live streamed directly on a billboard located in Berlin. See the application yourself and try it out! (http://apps.facebook.com/miniphotobox/).
Great idea, and relatively good integration has created this one of the first marketing concepts which really ties in people and brand – directly to each other.
Well done!
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