Are you following all the Facebook rules of thumb and still not hitting that desired number of Likes, Shares or Comments? Then check out how these five brands did it!
You are probably well informed, when it comes to Facebook posting strategy. You are aware that photos are the most engaging post type and that you should approach your community with relevant content. You also know that that calls-to-action work to your favor and it’s in your best interest to stick to a moderate post frequency. But what if following these best practices don´t get you the desired level of engagement? In that case, start learning some tricks from the brands that get it right. According to our data, the following five posts generated the most interactions (Likes, Comments, and Shares) during the month of June. It is important to note that these brands have a huge fan base to start with, so it´s easier for them to reach and engage their audience. On the other hand, if you want to become a leader in your industry, you need to learn from the best, right?
Everyone loves a good story with a happy ending. If your brand contributes to a good cause or performs a good deed, don’t be ashamed to show it off on Facebook. It will humanize your brand and spread positive energy. Just don’t overdo it and stay relevant.
One reason that fans may Like a Page is because they want to be amongst the first people informed about a new feature a brand introduces. The advantage of Facebook is that you can showcase these features in detail and immediately gather feedback from your community though comments and replies.
If you succeed in building excitement around an upcoming product, your post only needs a straight-to-the-point sentence and photo combo. In such cases, the product speaks for itself, and the simple content on the post can be used to bolster the image. Expectation can translate into many Likes, Comments, and Shares.
Reaching a milestone, such 20 million fans is definitely worth a post. If you create a picture that reflects who you are as a brand, you can be sure that you will get a lot of love in return, especially from people that can identify with your image.
Disney is a very fun and visual brand that reaches out to people of all generations. Because the product is so receptive to a huge demographic, their Facebook posts are naturally going to generate reach and engagement. Try to find something timeless and universal within your company that could work for your audience.
Take some tips for these top posts. Whether you want to wow your fans with a heroic story, or create a classic touch that everyone can relate to, make sure your content is engaging and sharable. You can monitor how your fans interact with your posts with Analytics Pro. Try it for free today!
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.