Facebook decided to bring conversations to the forefront with their recent rollout of hashtags. But just how hot are hashtags over Facebook and Twitter? We took a look at how fast brands have been adopting them and how they compare to their frequency on Twitter.
Facebook sparked the attention of many social media enthusiasts, introducing hashtags on June 12th, 2013. So, we decided to run a study, measuring the number of posts with hashtags created by brands on Facebook, in comparison to Twitter, where they have a longer history. There has been an increasing trend from June 12th – July 18th, 2013 on Facebook, whereas the usage of hashtags on Twitter has slightly decreased since then. They still dominate the latter platform, but the results show a positive trend that promises to provide more of a context to conversations over social.
We then broke down the results into industries in order to see which brands have taken the biggest advantage of hashtags on Facebook and Twitter during the studied period. As you can see in the tables below, the FMCG and telecom industries created the most posts with hashtags, so we can assume that they are cataloguing their Facebook and Twitter conversations and campaigns, making it easier for fans to search for specific topics. In fact, posts often contained more than one hashtag. Have you been using hashtags to engage your audience? Let us know in the comments section below.
Tip: Here´s everything you need to know about hashtags on Facebook!
You May Also Like
Brands Get Better Organic Visibility with…
Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited time. While Instagram Stories usage among users is exploding - brands are still looking for ways to get in on the action. And if you’re one of those brands that hasn’t jumped on the Stories train just yet - you may be missing out on some major engagement.
How Do Brands Regram on Instagram?
Instagram announced late November that they would be testing out a new Regram button. While some are rejoicing for the change, others are not in support of a new feature. To give you a leg up on the approaching Regram button, we dug up some data from brands that have already been embracing this practice. Now that regraming is as easy are pressing a button the real question is - does it pay to regram?