Luca Benini brings deep sales leadership and marketing software expertise gained at Yahoo!, comScore, and Salesforce Buddy Media.
Socialbakers, the global provider of analytics platforms that allow brands to measure, compare, and contrast the success of their social media campaigns, today welcomes Luca Benini as the as Vice President of Sales for the EMEA region.
Luca joined Buddy Media as the VP, Managing Director for Europe in 2011, with the responsibility of establishing Buddy Media’s presence and operations in the region. Early wins included clients such as Unilever, Virgin Media, Marks & Spencer, and Gucci, among others. When Salesforce acquired Buddy Media in August 2012, he joined the Salesforce Marketing Cloud EMEA executive team as MD.
Prior to that Luca worked for 7 years at comScore, a leader in data and analytics solutions, where he was VP Sales – Commercial Director, responsible for the overall revenues and client facing operations in Europe. His pedigree in digital began in the late 90s, as part of the early Yahoo! team in Italy, with responsibility for data and marketing operations, and later as Head of the Clients Insights team and operations in Europe.
Luca said: “It’s great to be coming on board to lead a team with such energy. I believe that Socialbakers has the best technology, and as experts in both marketing and social analytics, we are ideally positioned to help our clients take social marketing to the next level.”
CEO Jan Rezab stated: “Luca has a proven track record having helped a number of software and analytics businesses to become regional & global leaders. His dedication to clients and know-how is a welcome help in keeping Socialbakers ahead of the game.”
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.