Yes, Engage NYC 2013 is this week! On Thursday November 21, some of the world’s leading innovators in social marketing will share one stage and deliver their stories, insights and techniques. In anticipation for the event, we take a look back at previous Engage conferences, some highlights and summaries of what has become a major social media event.
Engage NYC 2013 is the third Engage event organized by Socialbakers, and it has already become a tradition for guests, peers and anyone serious about the future of social marketing. Each event has been an even bigger success than the last, which is why we’ve pushed further to make this year a pivotal event for all in attendance.
The first Engage event was held on October 23, 2012, at the National Bohemian Hall in New York City. Major themes included content effectiveness, the rise of paid engagement and what it means for organic and viral, and how to get the best ROE: Return on Engagement.
Product Marketing Manager at Facebook Helen Hin introduced the four dimensions of social marketing, “connect, engage, influence and integrate.” She emphasized that ultimately people use Facebook to connect with family and friends, and that brands should keep their tone appropriately personal. A fine point was also that foremost brands need to connect with their loyal customers,”and they will do the job for you and influence others.”
Product Marketing Manager at Facebook Helen Hin
“Conversation reveals value,” said Global Head of Digital and Social Media at Nestle, who also spoke of his role in creating the company’s Digital Acceleration Team which monitors fan activity with Socialbakers Analytics.
Engage 2012 introduced Socially Devoted, a Socialbakers initiative which awards brands for their exceptional performance in social customer care. The first ever Socially Devoted Awards Ceremony took place, honoring KLM Royal Dutch Airlines, Alitalia and Volaris among other devotees.
For the second edition of Engage we took it to the swinging city. Nicolas Rooper (Poke), Bruce Daisley (Twitter), and Spencer McHugh (EE, Orange and T-Mobile) were among the social marketing a-listers who joined us at the Hilton London Metropole hotel.
Building on the previous themes of engagement and content effectiveness, in London the main attractions were social customer care, the rise of mobile marketing, and metrics that matter (which are, by the way, all of them).
Founder of Digital Intelligence Paul Papadimitriou
Daisley, Bionic Sales Director at Twitter, drove home the fact that mobile devices are mediating more of peoples’ social experiences. On average, people look at their phones 150 times a day, he said. And people use Twitter while performing other tasks, capturing the moment. Therefore, Daisley concludes, social marketing is driven by moments of context.
Also on stage in London was Roope, Founder and Executive Creative Director of Poke, who emphasized the significance of real-time feedback from monitoring fan interactions. “All these interactions help the brand react faster, change what needs to be changed and progress in the future.”
If Engage 2012 set a precedent, we’ve taken it to the next level in 2013. On November 21 in New York City, an all-star cast of social media experts will share one stage to bring you their stories, insights, techniques and innovations. See who’s who here!
Engage NYC 2013 continues what has already become a Socialbakers tradition: to give you the opportunity to engage the innovators, discover the trends, and learn the tools that will power the future of social media marketing.