“Making everyone part of the conversation powers innovation, but it also gives a voice to this enormous population that has historically been an afterthought. Who doesn’t want to be a part of that?”
That’s Hilton Chief Marketing Officer Kellyn Smith Kenny speaking about an initiative called Women Who Travel, but it also serves as a good example of the kind of mindset exemplified throughout this list of 20 Female Marketers to Follow in 2020.
This study highlights 20 female marketers who are making an impact in 2020. Based on exclusive Socialbakers data, career accomplishments, and efforts to help further women in the workplace, this list is filled with excellent leaders from across the spectrum.
Some have been CMOs for years, while others are moving up the ranks while targeting Gen Z. Some of the companies featured include Netflix, Mercedes-Benz, Anheuser-Busch InBev, and Death Wish Coffee.
If you aren’t already following these marketers, now is the time to start paying attention.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.