“Making everyone part of the conversation powers innovation, but it also gives a voice to this enormous population that has historically been an afterthought. Who doesn’t want to be a part of that?”
That’s Hilton Chief Marketing Officer Kellyn Smith Kenny speaking about an initiative called Women Who Travel, but it also serves as a good example of the kind of mindset exemplified throughout this list of 20 Female Marketers to Follow in 2020.
This study highlights 20 female marketers who are making an impact in 2020. Based on exclusive Socialbakers data, career accomplishments, and efforts to help further women in the workplace, this list is filled with excellent leaders from across the spectrum.
Some have been CMOs for years, while others are moving up the ranks while targeting Gen Z. Some of the companies featured include Netflix, Mercedes-Benz, Anheuser-Busch InBev, and Death Wish Coffee.
If you aren’t already following these marketers, now is the time to start paying attention.
Taylor has been with Socialbakers since 2019. As a content marketing specialist, he helps create reports, blogs, and he also hosts webinars and other live events.