Social media report for July – United Kingdom

Social media report for Facebook page statistics for United Kingdom, July 2011

Social media report for July – United Kingdom

Socialbakers.com presents targeted stats for local countries with advanced data issued once a month.

This report is has been generated using our branded product, Socialbakers Engagement Analytics. Please visit our website for more information about our products. http://analytics.socialbakers.com

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The number of users on Facebook in the UK reached the number of 29 942 160, an increase of more than 150 000 users, which is positioning the country on the great 5th place globally. The country Facebook penetration, which measures number of country users relevant to the country population is 48.02% for the month of July 2011.

Socialbakers is currently listing 238 pages in the UK, covering 20 industries including automotive, finance, education, FMCG, telecom, just to name a few.

From these brands, pages which were able to attract the most of the fans in terms of the posted con-tent were The Glenlivet, Ann Taylor and followed by Age UK. In this report, we are showing the top 20 brands organized by important metric: Engagement Rate (ER). ER is percentage, which represents average number of total interactions to the pages posts divided by the number of fans in the last 30 days.

Regarding the Wall activity of Pages, we use metric Wall Activity Index, which compares the number of user wall posts divided by the total number of fans. For the brand page owner, this is an important Index, which rank the pages according to the base of the most active fans.

Based on this Index, the most active brands on Facebook in the UK in July were QVC UK, HTC UK, and Ann Taylor.

In the periodical monthly local country reports, you will be able to see the ranking of the Facebook pages with the biggest number of fans in the UK, monitor their growth, and also see, how they are doing in terms of the important metrics described above, the Engagement Rage and the Wall Activi-ty Index. These pages are predominantely FMCG, excluding luxury goods industry.

Staff Writer

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