Social media report for July – Netherlands

Social media report for Facebook page statistics for Netherlands, July 2011

Social media report for July – Netherlands presents targeted stats for local countries with advanced data issued once a month.

This report is has been generated using our branded product, Socialbakers Engagement Analytics. Please visit our website for more information about our products.

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The number of users on Facebook in the Netherlands reached the number of 4 759 520, an increase of more than 190 000 users, which is positioning the country on the very good 26th place globally. The country Facebook penetration, which measures number of country users relevant to the country population is 28.36% for the month of July 2011.

Socialbakers is currently listing 66 pages in the Netherlands, covering 8 industries including auto-motive, fashion retail, electronics, FMCG, telecom, just to name a few.

From these brands, pages which were able to attract the most of the fans in terms of the posted con-tent were Captain Morgan Nederland, KLM and followed by The Body Shop Nederland. In this report, we are showing the top 20 brands organized by important metric: Engagement Rate (ER). ER is percentage, which represents average number of total interactions to the pages posts divided by the number of fans in the last 30 days.

Regarding the Wall activity of Pages, we use metric Wall Activity Index, which compares the number of user wall posts divided by the total number of fans. For the brand page owner, this is an important Index, which rank the pages according to the base of the most active fans.

Based on this Index, the most active brands on Facebook in the Netherlands in July were KLM, Philips and The Body Shop Nederland.

In the periodical monthly local country reports, you will be able to see the ranking of the Facebook pages with the biggest number of fans in the Netherlands, monitor their growth, and also see, how they are doing in terms of the important metrics described above, the Engagement Rage and the Wall Activity Index.

Staff Writer

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