Learn 3 basic things when you will create your next post
When it comes to talking about food, most of us are really excited. But there’s special category, which makes us happier to think and talk about more than any other. Chocolate.
According to the Socialbakers stats, top 3 Chocolate brands have been able to acquire quite a number of fans, are Ferrero Rocher with 12,057,592 fans followed by Nutella with 11,081,293 fans and Kit Kat with 4,301,044 fans on the Facebook.
Taking closer look at the reasons, why particularly these three are so successful reveals two conclusions.
It is important to mention that branding and Facebook page management does not occur separately, rather this is interconnected strategy, which these companies were able to build successfully. What all three brands have in common is huge advertising support and appealing page content.
Unfortunately, we still cannot somehow convey the smell and the taste online. Therefore what experienced marketers know and rely on is the visual, which creates associations with taste and emotions. Look at this image and you’ll understand what we are talking about:
Socialbakers stats reveal that the success of all three brands are
connected with admin posts, which are very well targeted and appeal to exactly what all brands should appeal to: our taste, pleasure, and need fulfilment. Kit Kat was doing this correctly since the very beginning. Can you remember? “Have a break, have a Kit Kat.” Easy, right?
Another thing worth mentioning is the connection with childhood and
traditions, which signalises happiness and joy. The perfect synonym is Nutella. Bread with Nutella is such a classy morning breakfast. So no surprise that more than amazing 15,000 fans would like single image such as this one:
Conclusion? Learn three basic things when you will create your next post. Try to either satisfy a need, or trigger pleasure, or appeal to tradition.
Reference image: Ferrero Rocher fan growth from the last month (taken from Socialbakers Engagement Analytics product)
Reference image: Kit Kat most Engaging Wall Post Types made by admin, referring to its slogan (taken from Socialbakers Engagement Analytics product)
Reference image: Nutella most Engaging Wall Post Types made by admin, referring to its traditional picture (taken from Socialbakers Engagement Analytics product)
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