6 Tips for Driving Facebook Advertising Performance: A Socialbakers White Paper

In the world of Facebook advertising, things are changing quickly. If your social spend is going to maintain the best possible ROI, you need to be aware of all updates and how they affect your brand. If you aren't careful, you might wind up doing Facebook advertising all wrong.

Did you know that the most recent Facebook earnings report shows a revenue increase of over 30% in just three months? If Facebook is earning that much more money, that means that advertisers are spending more, and that there are more advertisers than ever on the network.

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Breaking Changes and Other Topics

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Our report, 6 Tips for Driving Facebook Advertising Performance, is here to help you break through the fold and have your advertisements maximize their potential reach. It not only details the new 'Breaking Changes’ campaign restructuring that is designed to help optimize campaign workflow and management, but also discusses:

  • How to group your ads for maximum engagement
  • How to measure campaign and ad set performance
  • Recommended Facebook metrics per campaign type
  • How you need to define campaigns pragmatically, and not just by Reach
  • Using precise ad set scheduling to run ads at the most effective times and days
  • Targeting ads for highest Click-Through Rate (CTR)
  • Creating bottom-line parameters for ad performance
  • And pausing underperforming ads automatically.

This is the moment when advertisers are going to show whether they will sink or swim on social. With our report, you will be more prepared to connect with your audience in a meaningful way for your brand, and will know how to get the most out of your ad spend. If you don’t already have our Ad Analytics or Analytics platforms, you’re putting your brand at a disadvantage in an already tough environment. There's no reason to ignore the data you need to market smarter – see how knowing more can help you rise above the competition.

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