Are you ready for Engage London 2014? We're bringing together the world's best in social marketing, and the freshest insights, delivered personally on one stage. For us engagement isn’t just a buzzword, it’s an imperative. If you’re not engaged, you’re not a social marketer! Read on to see how this topic and more will be presented at our hotly anticipated conference – Engage London 2014.
Engage isn’t just the name of our biggest social media conference (coming April 30th), it’s a call to action. Marketers who don’t master the art of engagement are not social marketers. And as people and brands crowd the social landscape, it’s an overwhelming task to engage the right people, with the right message, at the right time.
Engage London 2014 helps you learn how to overcome this. You’ll be face-to-face with a smarter kind of social marketing. When it comes to content, ads and care, you’ll see what it takes to create and manage a successful social workflow: Analyze. Engage. Promote.
You won’t have to take our word for it though. We’re bringing with us the best-in-class – like KLM Royal Dutch Airlines, Google, Universal Music, Lenovo and more! – to present their own experiences, techniques and insights.
Meet Derek Scobie, Head of YouTube Brand Propositions at YouTube speaks in the Engage session Analyze – The Content. He’ll speak on the power of social data and context. For Derek, the potential for building a vibrant community belongs to brands who first engage their audiences’ passions. And he’ll show us how insights can make that personal connection.
Also on the roster is David Isherwood, Global Social Media Manager at Renault. Speaking in the session Promote – The Advertising, David will tell us how he discovers those insights, analyzes them, and uses them to judge his best content versus his competitors and industry. (Hint: It starts and ends with an ‘s’.)
Engage London 2014 won’t be your typical social media conference. We don’t do typical. What we do is put insights at the heart of your social marketing strategy. In short, we work to make you a smarter social marketer. Join us for a day of insights, networking and an international audience of marketers ready for the future of social.
See you soon at Engage London 2014.