The numbers we find throughout the depths of various social media tell compelling stories, but what our clients do with that data is even better.
Socialbakers Analytics provides invaluable statistics and visualisations for clients, including top brands like Nestlé and whole municipalities, such as Tourism Australia. We are always impressed by the results they achieve when they create content informed by our data.
At 2000 clients and counting, our community gets stronger every day. We’ve recently added a contingent of new clients with whom we can’t wait to work!
As these brands begin to discover metrics-driven insights that will lead their marketing endeavors to new heights, we’d like to showcase two of our outstanding clients who are already reaping benefits. Meet Social Point and A1 Telekom.
If you or someone you know plays interactive online games, you’ve probably encountered a Social Point product. With over 50 million active users, Social Point excels at reaching its fan base with product updates, feedback, thought pieces, and interactive contests.
Social Point’s CEOs, Horacio Martos and Andres Bou, are racking up all kinds of recognition these days. In February, they were named the Young Entrepreneurs of the Year by the Catalan Association of Telecommunications Engineers. Social Point was also named the top startup in Barcelona by Wired Magazine last October.
They credit Socialbakers Analytics and Builder with helping them handle the responsibility of communicating with their fans from around the world.
“We are not a very big team, so Socialbakers Analytics and Builder are great tools to manage our time better and to work faster,” says Victor Díaz-Roig, Head of Social Point’s Community Management Department.
As a Spanish company with a global fan base, Social Point often has to interact with gamers who log on after the company’s employees have gone home for the day. To read more about how Socialbakers Builder helps them overcome that problem, check out their full story.
A1 Telekom Austria is part of the Telekom Group, which collectively services about 23 million clients in 8 countries. A1 alone has over 300,000 fans on Facebook, which it involves in their campaigns in creative ways.
Wolfgang Sturm, A1’s Head of social media, explains that by using tailored content for specific times of day determined by Socialbakers Analytics, “You can switch a lot between the customer bases, so you are spending less money and getting directly to the right customer.”
Efficiency has been key to A1’s campaigns. Since gaining access to Socialbakers Analytics and Ad Analytics, A1 has been able to manage 10 campaigns per month across media, and determine which performed best and which did worst. They ended an average of two campaigns each month based on the automatic bottom line they assigned for their ads in Socialbakers Ad Analytics.
But its not just about numbers for the A1 social team. Having a bottom line standard for ad performance allows them the freedom to test out different creative ads. To read more about some of these ads and how they’ve worked out for the company, check out their story on our Analytics home page.
A1 will be at Engage London 2014 on April 30th. To ask them more in person, come join us at the only conference for social media marketers, by social media marketers. Only a few spots are still available, so grab them while you still can.