An event unparalleled anywhere in the marketing world, Engage is where the finest practitioners come together on one stage. Whether you’re a seasoned social pro or just getting started – anywhere you sit in your company – you’ll engage the innovators, discover the trends, and learn the tools that will transform your social strategy for years to come. Below, have a look at what each session has in store.
The best social marketers don’t make bets with their content. To improve performance with every post, they benchmark, analyze, and adjust. However, today only 31% of marketers use an independent analytics tool. At Engage you will hear from some of the world’s best on why this number will be going up.
Rod Strother is Director at Lenovo’s Digital and Social Centre of Excellence. At Engage London 2014, he’ll explain his process of content creation, measurement and reporting. Rod will take us behind the scenes of Lenovo Surprise, a compelling and personalized campaign. He’ll also explain the value of paid promotion for genuinely connecting with consumers.
We’ll welcome back crowd favorite Yossi Erdmand, Head of Brand and Social Media at AO.com. He’ll demonstrate how he “leverages social data to boost sales and brand awareness”. Yossi’s charisma and humor made his performance a highlight at Engage last year.
Joining Rob and Yossi is Renault’s Global Social Media Manager, David Isherwood. He’ll reveal his techniques for gathering insights and putting them at the core Renault’s social strategy. Together, this team of experts will help you embrace a smarter kind of social marketing.
Today, Social Customer Care is not only expected by consumers – it’s demanded! And the rewards for serving on social include more than reputation. Socially Devoted brands see 56% more engagement on average. (Get more exclusive insights like these at Engage!)
The world’s leader in Social Customer Care – KLM Royal Dutch Airlines – will demonstrate their success at creating a true social business.
Deputy Social Media Hub Manager Robertjan Groeneveld will highlight the brand’s
solid service on Facebook, Twitter and VKontakte. See live and direct how KLM measures engagement in 10 languages, handling over 35,000 questions a week.
We can’t wait to see what more fascinating insights Robertjan has in store. At Engage London 2014, he’ll be joined by returning speaker Sam Wilson, Digital Editor – Content and Social Media at Woolworths. Welcome back to Engage, Sam!
By 2017, the global social audience will reach 2.55 billion people. And according to Zuckerberg’s Law, the volume of new content will grow exponentially each year. What does this mean for social advertising? How can marketers be sure their messages are heard, and get the most return on their investments?
Learn the secret of making the social web your own stream for brand awareness and engagement from Beth Foster, Social Strategist at Google, who describes herself as a “passionate evangelist for the power of the web”. Since 2011, Beth has taken the UK lead for driving social business.
Beth will be accompanied in this session by Georgina Parnell, Sales Lead at Twitter, Derek Scobie, Head of YouTube Brand Propositions, and Wolfgang Sturm, Head of Social Media Management at A1 Telekom Austria.
With this kind of lineup, seats at Engage London 2014 are selling fast. So don’t hesitate. There’s no more to read. Just register now!