Among some early returns from our Socially Devoted initiative for Q1 2014 is the information on which Airline brands have the best difference between Answered and Unanswered Questions on Twitter.
In this Twitter-specific category American Airlines leads the way with over 9,000 questions answered. Interestingly, US Airways comes in at fourth, proving that despite their major social media miscue on April 14th, they are generally very responsive on social media and can be counted on for consistent social support. The general trend common to these 10 airlines is that they are answering more questions than the top 10 airlines did last quarter, which we applaud!
For the rest of our Socially Devoted findings, keep posted to this blog.