Next week, Socialbakers will join forces with some of the top brands in social for Engage London 2014 - a day of insights, shared experiences, and the marketing solutions that will drive the world’s most successful campaigns this year. We’ve done our best to meet demand, but we’re down to our last seats.
Over three sessions, Engage London 2014 will supercharge your brand’s analytics, engagement, and promotion. Socialbakers and a team of preeminent marketers will share experiences on creating a genuinely social and insights-driven workflow.
Have a look at the sessions, some of the insights, and the speakers appearing at Engage!
Session 1: Analyze – The Content
Rod Strother is Director at Lenovo’s Digital and Social Centre of Excellence. In the Analyze session at Engage London 2014, he’ll explain his process of content creation, measurement and reporting. Rod will take us behind the scenes of Lenovo Surprise, a compelling and personalized campaign, and he’ll explore the value of paid promotion for genuinely connecting with consumers.
We’ll also welcome back crowd favorite Yossi Erdmand, Head of Brand and Social Media at AO.com, who dazzled our Engage audience last year. He’ll demonstrate how he “leverages social data to boost sales and brand awareness”.
Joining Rob and Yossi is Renault’s Global Social Media Manager, David Isherwood. He’ll reveal his techniques for gathering insights and putting them at the core Renault’s social strategy. Together, this team of experts will help you embrace a smarter kind of social marketing.
Session 2: Engage – The Socially Devoted
Today, Social Customer Care is not only expected by consumers – it’s demanded! And the rewards for serving on social include more than reputation: Socially Devoted brands see 56% more engagement on average.
The world’s leader in Social Customer Care – KLM Royal Dutch Airlines – will demonstrate their success at creating a true social business.
Deputy Social Media Hub Manager Robertjan Groeneveld will highlight the brand’s solid service on Facebook, Twitter and VKontakte. See live and direct how KLM measures engagement in 10 languages, handling over 35,000 questions a week.
We can’t wait to see what more fascinating insights Robertjan has in store. At Engage London 2014, he’ll be joined by returning speaker Sam Wilson, Digital Editor – Content and Social Media at Woolworths. Welcome back to Engage, Sam!
Session 3: Promote – The Advertising
By 2017, the global social audience will reach 2.55 billion people. According to Zuckerberg’s Law, the volume of new content will grow exponentially each year. What does this mean for social advertising? How can marketers be sure their messages are heard, and get the most return on their investments?
Learn the secret of making the social web your own stream for brand awareness and engagement from Beth Foster, Social Strategist at Google, who describes herself as a “passionate evangelist for the power of the web”. Since 2011, Beth has taken the UK lead for driving social business.
Beth will be accompanied in this session by Georgina Parnell, Sales Lead at Twitter, Derek Scobie, Head of YouTube Brand Propositions, and Wolfgang Sturm, Head of Social Media Management at A1 Telekom Austria.
Informative. Interactive. International. That’s Engage London 2014. The only social media conference you’ll need this year. And we’re making it virtually impossible for you to miss it.
But if you do miss the registration deadline, check the Engage London 2014 event page for a waiting list – we’ll let you know as soon as space become available.
Also, you’ll be able to catch all the insights online with our live webcast. Stay tuned for more details.