Comfort and personalization have been key values throughout Facebook’s development. To that end, advertising on the platform has involved more homework from marketers themselves, using social insights to create relevant, desirable content. The result is less generic messaging and better conditions for connecting brands and people. Check out the evolution of Facebook advertising to see how that connection has been nurtured.
What does it take to make an impact?
You May Also Like
Everything You Need to Know About Dark Posts
Dark posts are every marketer's secret weapon when it comes to accurate targeting. These invisible posts allow you to create a customized experience for your different segments while keeping a consistent message on your Timeline. Here's what you need to know to make the most of this powerful tool.
How Marketers Joined The 'Rogue One' Social Media…
In December 2016, the latest part of the iconic Star Wars saga hit the cinema screens, stirring up countless discussions on social media. We looked at how companies got in on the conversation across Facebook, Instagram, and Twitter to identify the best content around the release of Rogue One: A Star Wars Story.