new

One Hub for Everything Content

The World Cup & The Bite Tweeted ‘Round the World

The 2014 World Cup had some great goals, excellent ad campaigns, and one bite. On June 24th, when Uruguayan striker Luis Suarez bit Italian defender Giorgio Chiellini’s left shoulder, it was the third time he had bitten an opponent during a match, and everyone - fans, FIFA, and brands - took note.

Here, with data taken from our Cheermeter, we see the effect of "The Bite” and how a couple of brands took advantage.

In a recent blog post*, Twitter discussed how consistent, engaging accounts typically reach about 30% of their follower base. Some, like @Tridentgum (who were one of the better tweeters on the Suarez bite topic), experienced phenomenal reach – in Trident’s case, the size of their follower base!

These numbers underscore how incredibly important it is to gain and retain Twitter followers with great content, like this:

or this:

Snickers’ post scored an off-the-charts 31.32% tweet Engagement Rate!

Look at what those individual posts did for the overall number of brand mentions Snickers and Nando’s got during the World Cup.

And how that spike in mentions correlated with a spike in follower growth, as well:

Take a bite out of that, Luis. The brands chasing engagement numbers like these won’t mind at all that you did.

For more on how brands capitalized on World Cup buzz – and how to make the most of event-specific campaigns – read: "The Best Brands at the World Cup. "


*https://blog.twitter.com/2014/introducing-organic-tweet-analytics

You May Also Like

Socialbakers recognized in Enterprise Social Media Suites based on user reviews Socialbakers recognized in Mid-Market Social Media Analytics based on user reviews

High Performer & Leader
Social Media Suites, Social Media Management
and Social Media Monitoring, Social Media Analytics Category

G2 Crowd

Users love Socialbakers on G2 Crowd

Users Love Us Award

G2 Crowd

Market Leader

Market Leader

Featured Customers

5 of 5 Stars User Reviews 5 of 5 Stars User Reviews

5 of 5 Stars User Reviews & Top 20 Most
Popular Social Media Marketing Software

Capterra