When superfans equipped with easy-to-trigger smartphones attend an entertainment convention, where they get access to exclusive news, what you get is some good old-fashioned social buzz.
Saturday morning showed the biggest spike on social. Comic-Con was a fantastic launchpad for major announcements, including the Batman vs. Superman teaser from DC, Marvel’s Avengers: Age of Ultron exclusive footage, and also new-season revelations of the TV series giants – Game of Thrones and The Walking Dead.
The smartest marketers from these brands capitalized on the hype to get some serious interactions on social and bolster the official channels.
The Avengers made their move on social media early, and they were doing just fine until television’s highest-rated show, The Walking Dead, took social by storm with the release of its season 5 official trailer. The show’s posts on their official Pages had an incredible level of engagement. There’s one particularly insane number that we enjoy repeating: 255,887 shares – it just rolls right off the tongue.
But Comic-Con isn’t just big studio announcements. The real-life artists and writers that put everyone’s favorite superheroes on pen and paper, also got a piece of the action.
DC Entertainment Co-Publisher Jim Lee and legendary comic book writer Scott Snyder were the crowd’s favorites.
Geek culture is taking off, and Comic-Con is arguably the center of the universe. But we’ve noticed that it is also getting pretty crowded in there. Just monitoring the social conversations around this “geektastic” event was a unique challenge. Imagine the difficulty these entertainment producers have; this is a four-day event slammed with so many movies, shows and video games to be talked about. They need to have a well-thought-out social marketing strategy – no easy task. The greatest challenge becomes creating engaging content to have meaningful conversations with fans and stand out from the crowd with so much going on.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.