Socialbakers Becomes First Company to Add Benchmarking for your Facebook Ads

Socialbakers has added in-depth benchmarking and ad management updates to Socialbakers Ad Analytics, making it the best software for analytically driven advertising on social media and reporting on ad success.

Socialbakers Becomes First Company to Add Benchmarking for your Facebook Ads

At Socialbakers, we’ve always believed in the importance of benchmarking. We have categorized and aggregated tons of public data, anonymized and aggregated user panels, and designed industry reports to give insights to the marketplace.

Benchmarking is essential in order to be able to answers fundamental questions like, “What should my CPC be for advertising in this region?”, or “Will my Spend have a higher ROI if it goes to right-hand side ads, or to News Feed Mobile Ads?”

The answers aren’t always easy to determine. While we can’t provide specific data about your competitors’ Spend, we can determine average spend and specific benchmarks, including:

  • Industry
  • Region
  • Ad Type (now called Objectives)
  • Ad Placement

Knowing the ‘Costs-per-X’ for each of these is absolutely essential for marketers looking to not only guide their own Spend, but also to report to upper management and justify their use of the ad budget.

Comparative Ad Data by Industry

Metrics available to compare on a Regional or Industrial scale include Click-through Rate (CTR), Cost-per-click (CPC), Cost-per-1000 Impressions (CPM), Optimized Cost-per-1000 Impressions (OCPM), Absolute Optimized CPM (aOCPM), and Relative Optimized CPM (rOCPM).

Ad Placement or Type

Ad Analytics users can also check the benchmarks for CTR, CPC, CPM, OCPM, aOCPM, and OCPM as aggregated by Objective or Ad Placement.
Ad Analytics users can also check the benchmarks for CTR, CPC, CPM, OCPM, aOCPM, and OCPM as aggregated by Objective or Ad Placement.

These metrics let you know where your brand stands in terms of invaluable private metrics that most Social Analytics services can’t offer. But Socialbakers has the world’s largest database of social statistics, enabling us to go where other brands can’t.

When your brand’s senior management wants to know how their budget is being spent, Ad Analytics will show how you’re performing relative to the competition. In fact, Ad Analytics users will soon be able to easily export and distribute these reports, making reporting more painless than ever.

Socialbakers Ad Analytics is the only tool that does not take a percentage of your spend off the top. You can run your ads in Facebook, Power Editor, or any other tool, and still use our platform. Its easy and takes a few minutes to set up, and the data is there automatically.

We are the first company to launch this in our field. Like other companies, we once provided these benchmarks only in some premium reports – but we feel our users deserve the aggregated intelligence they need to use their Ad Spend wisely. It’s just another part of our commitment to Smarter Social Marketing.

Ad Manager Updates Help You Keep Track of your Ads

Another important change we’ve made to our solution was designed to make the ad design and ad management processes more streamlined and trackable. Now, users will be able to track all changes with timestamps and user identification to see who made what changes, when.

Why is this important?

Just as with Socialbakers’ publishing tool, Builder, having logged roles and tracking allows you to better organize your team. When a team leader is able to follow the ad’s progress through their team as it is being designed, they are able to prevent costly mistakes from happening before they ever go live. In addition to project management, reporting is now also easier than ever!

Try out the new and improved Socialbakers Ad Analytics, for getting all of your Facebook ad needs taken care of in one easy-to-use interface.

Social Ads Expert

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