Join us at Engage NYC to hear how Turkish Airlines took their success in the skies and turned it into a winning social strategy.
Be sure to watch the #Engage2014 livestream if you couldn’t make it to Engage NYC or one of our 7 cinema screenings around the world!
Do you remember watching sports superstars Kobe Bryant and Lionel Messi sending selfies from exotic locations like Moscow’s Red Square, The Great Wall of China, the Maldives, Bangkok, and Mount Kilimanjaro? Come to Engage NYC and meet one of the people behind it – Neşet Dereli, Interactive Marketing Communication Manager for Turkish Airlines.
We are really looking forward to hosting Neşet who, in addition to heading up social media, mobile platforms, and interactive projects at Turkish Airlines, is a lecturer in advertising and communications at Boğaziçi University. He will share best practices on how social marketing teams at Europe’s preferred airline carrier stay at the forefront of the constantly-changing social media landscape.
He will share specific examples of how social media is utilized to amplify Turkish Airline’s major global marketing campaigns. The brand has greatly expanded its presence within the global aviation community, and now serves nearly 200 international destinations. To accompany their fleet expansion, they adopted a new communication strategy to emphasize their global reach with the motto “Widen Your World”. The campaign featured sports superstars Kobe Bryant and Lionel Messi. The second commercial in the series, “Kobe vs. Messi: Shootout” was an international success – it was the most-watched commercial in YouTube’s history, and was broadcast in 170 countries in more than 20 languages.
The commercials reflect the airline’s global reach through a friendly competition between Kobe and Messi as they send selfies from exotic Turkish Airlines destinations like Moscow’s Red Square, The Great Wall of China, the Maldives, Bangkok, and Mount Kilimanjaro. The #WidenYourWorld campaign surely played a role in the brand’s social media popularity – they added half a million Fans on Facebook in Q2 of 2014 alone. Turkish Airlines have realized the importance of their messaging and have improved the impact of their organic and paid content through the use Socialbakers Analytics and Ad Analytics.
Come experience Engage NYC 2014, the one and only event designed by social marketers for social marketers. Learn how to use data-driven insights to make your social marketing smarter and more effective, so that you can concentrate your efforts on producing content that gets results.
Do you want to learn from leaders in social marketing from the top global brands? Go “here: to check out the full list of speakers and to request a spot at this year’s best social media conference in NYC.