Discover the Secret Behind the Most-watched Commercial in YouTube’s History

Join us at Engage NYC to hear how Turkish Airlines used social to create one of the most successful YouTube campaigns ever.

Discover the Secret Behind the Most-watched Commercial in YouTube’s History

Do you remember watching sports superstars Kobe Bryant and Lionel Messi sending selfies from exotic locations like Moscow’s Red Square, The Great Wall of China, the Maldives, Bangkok, and Mount Kilimanjaro?

Come to Engage NYC and meet one of the key people behind the #WidenYourWorld campaign – Neşet Dereli, Interactive Marketing Communication Manager for Turkish Airlines.

Neşet will share the strategy behind one of the most memorable social marketing campaigns ever, that capitalized on a couple of the hottest digital trends of the last year – the “selfie” and the “photobomb.”

The second commercial in the series – “Kobe vs. Messi: Shootout” – was the most-watched commercial in YouTube’s history, and the TV version was broadcast to 170 countries in more than 20 languages. When it comes to advertising, social media, and YouTube are increasingly dominating over traditional media channels. Yet it isn’t enough to simply post a video on a brand profile and watch the views soar. Brands can capitalize on the data by going deeper, tracking who is watching, and engaging with them.

Turkish Airlines took advantage of these media to create a direct link between the viewers and the advertising campaign. The social marketing strategy had a huge impact on Turkish Airlines’ overall social media profile – since the launch of the campaign in December of 2013, the airline has gained nearly 800,000 Fans on Facebook.

Join Neset at #Engage2014

Neşet, whose portfolio at Turkish Airlines includes social media, mobile platforms, and interactive projects, will share tips and best practices on how the social marketing teams at Europe’s preferred airline stay at the forefront of the constantly-changing social media landscape.

Among other things, he will discuss a topic near and dear to every social marketers heart – how Turkish Airlines has improved the impact of their organic and paid content. Paid vs. organic is one of the most-discussed topics in social right now, and Neşet will discuss how Turkish Airlines is able to get the most from both through the use Socialbakers Analytics and Ad Analytics.

Come experience Engage NYC 2014 – the one and only event designed by social marketers for social marketers. Learn how to use data-driven insights to make your social marketing smarter and more effective like Turkish Airlines, so that you can concentrate your efforts on producing content that gets results.

Global Editor

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